Blind box collectibles

Nine BBT characters reimagined as kitchen staff and produced as 1,800 resin blind box figures.

Best Burger in Town is Kuwait's most popular homegrown burger brand, known for its activations and for a cast of characters that live in the BBT world. For its first blind box series the brief was to put that cast to work in the kitchen, as if the characters were running the restaurant themselves.

Each of the nine characters was redrawn in the kitchen theme, approved as a line sketch, then modelled and test printed before going into production as painted resin figures. The scope covered the whole product: the figures, the printed box, the foil bags and a lenticular card for each character inside its box.

1,800 figures were produced across nine variants and sold as a blind box series.