Bearger, the playful mascot of Pattie Pattie - a retro-styled fast food restaurant in Kuwait, is known for its delicious sliders and whimsical branding. Bearger was designed to infuse the brand with liveliness, connecting with customers while also providing a platform for merchandising opportunities.

Toyio played a pivotal role in shaping Bearger's identity from inception to realization. After crafting the character design, we breathed life into Bearger by creating collectible vinyl toys for the restaurant's patrons. Additionally, Toyio manufactured a monumental 2.3 meter tall sculpture of Bearger, stationed outside the restaurant as an iconic landmark for visitors to engage with.

In essence, Toyio delivered a comprehensive solution, bridging the digital and physical realms, to elevate the Pattie Pattie dining experience to a memorable encounter.